PRO is an alternative sports drink mockup brand developed during a three week product sprint to test a new position and ingredient combinations under consideration by mainstream brands. I developed the brand goals and early visual concepts then worked with Shawn Hazen of Hazen Creative on the final branding.
Powerhouse is a mainstream cold brew coffee concentrate mockup brand developed during a month long product sprint to test a new opportunity with consumers. The goal was to create a platform that would position cold brew as a mainstream daily staple. I developed the brand goals and early visual concepts then worked with Kyle Fletcher on the final brand elements and Michael Koelsch for the hero illustration.
Went a little crazy printing custom fatheads around the house. We like monsters over here.
Designed by myself, prototyping and mechanical refinement by Tim Haley of Tangible. Cast aluminum model now being sold at Core77's Hand-Eye Supply.
Blimpus is a Kickstarter project in collaboration with Mike Serafin that launched in 2011 after a successful round of crowdfunding. We're still poking away at a second batch, but our original aspirations of an american-made eco-friendly inflatable have had to be limited. We spend most of the last year on the phone with every domestic supplier we could, but so far, no dice. We still have plans for them though, so hopefully we'll have another round in the near-ish future.
A Pile of Pepsi Pictures
Here are some phone boxes I've made.
Along with several other illustrators, I was commissioned by BusinessWeek to recreate a short story series they did on odd jobs as a full page illustrated summary. Had a blast doing this but the illustrated series wasn't picked up, so here it is.
Okay this is just a concept but will someone please make a modern Trapper Keeper for tablets? This is essential to society.
Had to mock this up after discussing, at length, with some associates about why there's no good brainstorming apps out there. Siri voice recognition should allow for constant background search-and-suggest functions that make content available at the moment it's relevant.